International business and globalisation

International business is very common in the nowadays situation. By the development of the transportation, the limit of the country boundary has blurring. The trend of the globalisation has a most important affect on our daily life. When we buy a product, the brand in one but made in another.  In fact, the globalisation can be a challenge or opportunity as for the decision and management methods.

Actually, the international market is different  from the local market. The obvious thing is about legal, social , political and cultural. In some country,  they are reluctant to allow foreign business. Also, the international business should concern the subsidies, taxes and regulation. Then, An enterprise may notice the policies of working conditions and job protection such as minimum wages and the longest working hours.

Familiar with the local policies and political background is just a good beginning. The main points is the social and the cultural elements. For example : the well-known brand name called (Ferrero Rocher) which is a chocolate and food company , get a huge success in the Hong Kong ,Taiwan and Mainland China.  In the market research ,we can notice that nearly more that 30% of the chocolate market share in those regions for this company. In the main festival such as Chinese new year ,people always like to buy this  as a present. 

In fact, this company focuses on the cultural and social culture. It gets a huge success because of the knowledge for the local behavior. People in China always like to buy some decent present to give their relatives and friends. So, it is vital to concern their need and provide a change for them. Actually, the market gain in the greater China region is far more bigger and better than the European market. The enterprise gain more profit in Asia rather than their own market. 

To go to the international business, the following methods can be used : Foreign direct investment, licensing ,joint ventures, wholly owned subsidiary , E-commerce...  
Starbucks is as an example , it has different methods around the world.  In the UK or USA,the methods mainly focus on the foreign direct investment and wholly owned subsidiary. But in the Asia, the methods concern about Licensing and joint ventures.
So, different regions may include distinct strategies.

Besides, the globalisation is a dilemma issue. For the point of economics, it can get a benefit on it and provides a better life for all people.But ,for the other hand , Globalisation do include some drawbacks, The most vital one is inequality. In the news, We know that Primark do not do very well in the labor protection. So, it is not good for their image and may affect their process. As a business, when doing a international business, they should also pay attention for the image such as fair trade for starbucks so that the enterprise can get a long-term success.